Direction
The plan you need.
We help your team decide where to compete, who to target, how to enter, and how to win — turning international ambition into a clear market-entry and commercial plan.
PHOIA gives Chinese companies
the capabilities, local networks,
and operating support to grow
across new markets worldwide.
What we do
Direction
We help your team decide where to compete, who to target, how to enter, and how to win — turning international ambition into a clear market-entry and commercial plan.
Access
Tap into trusted local partners across key markets — from recruiters, lawyers, and industry experts to sales, marketing, and channel partners — without building every relationship from scratch.
Execution
We work alongside your team through execution — advising leaders, solving problems, preparing key decisions, joining important meetings, and helping move opportunities forward.
How we work
We work with your leadership team to determine where to compete, how to enter, what capabilities are missing and what needs to happen next.
Who we are
From internationalizing a leading Taipei-based electronics manufacturer, to building one of Latin America’s largest consumer brand groups, to scaling enterprise AI software across Europe — we have repeatedly driven growth across continents and industries through international expansion and cross-border operations.
Manufacturing · CPG · Enterprise Software
Mandarin · English · German · Spanish
East Asia · Europe · USA · Latin America
Across multiple international ventures
Selected engagements
Your global expansion starts here.
Discuss your expansion